| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Kaspr is a prospecting tool that provides B2B contact data including phone numbers and email addresses directly from LinkedIn. It offers a Chrome extension and dashboard for lead management and enrichment. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-79/user/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- LinkedIn data extraction
- phone numbers
- email finder
- Chrome extension
- enrichment
- workflow automation
- CRM integration
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Good European data
- Easy to use
- Affordable
- Real-time data retrieval
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Smaller US database
- Limited features beyond data
- Newer platform
|
