| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A unified customer service platform with live chat, email, social, and self-service support for growing businesses. |
| Pricing |
Paid (Custom pricing) |
Subscription ($30-$60/agent/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Unified inbox
- Live chat
- Email support
- Social support
- Knowledge base
- Automation
- Reporting
- Customer journeys
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Unified customer view
- Good journey mapping
- Affordable
- Multi-channel
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Dated interface
- Fewer integrations
- Smaller user base
- Development has slowed
|
