| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An all-in-one CRM, sales, and marketing automation platform built specifically for small businesses and solopreneurs. |
| Pricing |
Paid (Custom pricing) |
Subscription ($249-$319/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- CRM automation
- Email marketing
- Appointments
- Invoicing
- Landing pages
- Sales pipeline
- Text messaging
- E-commerce
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Strong marketing automation
- All-in-one platform
- Good for small businesses
- Automated follow-ups
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive for solopreneurs
- Steep learning curve
- Interface can be clunky
- Limited customization
|
