| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Keyhole is a social media analytics and social listening platform specializing in real-time hashtag tracking and campaign measurement. It provides automated reports and influencer tracking for marketers and agencies. |
| Pricing |
Paid (Custom pricing) |
Paid ($89-539/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Hashtag tracking
- social listening
- influencer tracking
- account analytics
- publishing
- trend analysis
- automated reports
- campaign tracking
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Excellent hashtag analytics
- Real-time tracking
- Automated reports
- Easy to use
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited platform coverage
- Can be pricey
- Publishing features are basic
|
