| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Keywords Everywhere is a browser extension that shows search volume and CPC data directly in search engine results. It provides keyword metrics within Google and other platforms as you browse. |
| Pricing |
Paid (Custom pricing) |
Paid ($1.25-6.25/mo (credits)) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Search volume data
- CPC data
- competition data
- trend charts
- related keywords
- people also search for
- SERP metrics
- multi-platform support
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Very affordable
- Convenient browser extension
- Works across platforms
- Easy to use
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Credit-based system
- Limited analysis depth
- Basic tool
- Data accuracy varies
|
