| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Kissmetrics is a behavioral analytics and engagement platform focused on tracking individual customer behavior across sessions and devices. It provides person-centric analytics for SaaS and ecommerce businesses. |
| Pricing |
Paid (Custom pricing) |
Paid ($199-custom/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Person-centric analytics
- funnel reports
- cohort analysis
- A/B testing
- revenue tracking
- email automation
- population reports
- power reports
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Strong person-level tracking
- Good funnel analysis
- Revenue attribution
- Email campaign integration
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Dated interface
- Limited visualization
- Smaller feature set than competitors
|
