| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Data-driven email and SMS marketing platform purpose-built for ecommerce brands with predictive analytics and deep integrations. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-custom/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Email marketing
- SMS
- Predictive analytics
- Flows
- Segmentation
- CDP
- Product recommendations
- Reviews
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Powerful segmentation
- Predictive analytics
- Deep ecommerce integration
- Strong reporting
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive at scale
- Complex for beginners
- Steep learning curve
|
