| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Klipfolio is a dashboard and reporting platform that connects to hundreds of data services to create real-time business dashboards. It offers both self-service analytics and white-label reporting capabilities. |
| Pricing |
Paid (Custom pricing) |
Paid ($90-800/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Real-time dashboards
- data connectors
- custom metrics
- white-label reports
- TV dashboards
- PowerMetrics
- data modeling
- API access
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Good connector library
- Affordable entry point
- TV dashboard mode
- White-label options
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited advanced analytics
- Can be slow to load
- Smaller visualization library
- Complex formula language
|
