| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A notifications infrastructure platform for building in-app, email, SMS, and push notification workflows with a single API. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$250/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Multi-channel notifications
- Preference management
- In-app feed
- Workflow builder
- Batching
- Throttling
- Analytics
- Templates
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Multi-channel support
- Good developer experience
- Preference management
- Easy integration
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Newer platform
- Can be expensive
- Limited template editor
- Smaller community
|
