| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A free open-source CRM built on Laravel framework, offering modular and customizable contact and deal management. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free (open source)) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Contact management
- Lead management
- Pipeline management
- Activity tracking
- Email integration
- Workflow automation
- Web forms
- Dashboard
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Free and open source
- Laravel-based
- Modern architecture
- Easy to customize
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Very young project
- Limited features
- Small community
- Minimal documentation
|
