| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An employee recognition and engagement platform with peer-to-peer recognition, awards, and analytics for building workplace culture. |
| Pricing |
Paid (Custom pricing) |
Subscription (Starting at $3.50/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Peer recognition
- Awards
- Points system
- Analytics
- Space wall
- Milestones
- Inclusivity tools
- Culture insights
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Meaningful recognition
- Culture analytics
- Inclusivity focus
- Affordable
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited HR features
- Smaller market presence
- Basic integrations
- Points system limitations
|
