| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An enterprise-grade CRM designed for growing businesses in India that offers unlimited users at a flat fee. |
| Pricing |
Paid (Custom pricing) |
Subscription ($12,999 INR/month (unlimited users)) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Unlimited users
- Pipeline management
- Workflow automation
- Lead management
- Reporting
- Email integration
- WhatsApp integration
- Mobile app
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Unlimited users model
- Affordable for Indian market
- WhatsApp integration
- Growing feature set
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Primarily Indian market
- Limited global integrations
- Newer product
- Basic reporting
|
