| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A people management platform offering performance reviews, engagement surveys, OKRs, and career development tools. |
| Pricing |
Paid (Custom pricing) |
Subscription ($6-$11/person/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Performance reviews
- OKRs and goals
- Engagement surveys
- 1-on-1s
- Career development
- Compensation management
- Analytics
- 360 feedback
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Modern performance management
- Great UX
- Good integrations
- Flexible reviews
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Can be expensive
- Limited HRIS features
- Setup takes time
- Some features need higher plans
|
