| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
LeadIQ is a prospecting platform that helps sales teams capture and sync lead data from LinkedIn and the web directly to their CRM. It streamlines the prospecting workflow with one-click lead capture and data enrichment. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-89/user/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- One-click lead capture
- data enrichment
- CRM sync
- Salesforce integration
- job change tracking
- sequencer
- Chrome extension
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Fast lead capture workflow
- Good LinkedIn integration
- Job change alerts
- Easy CRM sync
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Smaller database than competitors
- Data accuracy varies
- Limited sequences
|
