| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A sales execution and marketing automation CRM platform designed for high-velocity sales teams in emerging markets. |
| Pricing |
Paid (Custom pricing) |
Subscription ($25-$100/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Sales execution
- Marketing automation
- Lead management
- Mobile CRM
- Field force automation
- Connectors
- Landing pages
- Reporting
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Good for high-velocity sales
- Strong in emerging markets
- Marketing automation
- Field sales tools
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Less known in Western markets
- Interface could improve
- Documentation gaps
- Support timezone limitations
|
