| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A modern merchant of record platform for selling digital products with automated global tax compliance and fraud protection. |
| Pricing |
Paid (Custom pricing) |
Pay_per_use (5% + 50c per transaction) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Merchant of record
- Global tax compliance
- Digital product delivery
- Subscription billing
- License key generation
- Affiliate system
- Checkout overlay
- API access
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Handles taxes globally
- No monthly fees
- Modern developer-friendly API
- License key management
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- 5% + 50c transaction fee
- Newer platform
- Fewer integrations
- Limited customization
|
