| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A simple and affordable CRM specifically designed for small businesses that want ease of use over complexity. |
| Pricing |
Paid (Custom pricing) |
Subscription ($15/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Contact management
- Pipeline tracking
- Calendar integration
- Task management
- Daily agenda emails
- Custom fields
- Activity logging
- Lead reports
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Extremely easy to use
- Very affordable
- Excellent customer support
- No contracts or hidden fees
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited advanced features
- No built-in email marketing
- Basic reporting
- Not suitable for larger teams
|
