| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A modern talent acquisition suite combining ATS and CRM capabilities to help companies build talent relationships and hire faster. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- ATS and CRM combined
- Visual pipeline
- Collaborative hiring
- Diversity insights
- Nurture campaigns
- Analytics
- Interview scheduling
- Offer management
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Combined ATS and CRM
- Clean interface
- Good diversity features
- Collaborative tools
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Custom pricing only
- Reporting could be deeper
- Limited customization in some areas
|
