| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A customer lifetime value analytics platform for Shopify stores with cohort analysis and profit tracking. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$49/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- LTV analytics
- Cohort analysis
- Profit and loss
- Customer segmentation
- Predictive LTV
- Marketing ROI
- Revenue reports
- Shopify integration
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Great LTV insights
- Affordable pricing
- Easy to understand
- Free plan available
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Shopify only
- Limited features on free plan
- Basic export options
- Newer platform
|
