| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Modern project management tool built for software teams with fast keyboard-driven interface and automated workflows. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-12/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Issue tracking
- Cycles
- Roadmaps
- Project views
- Triage
- Automation
- Git integration
- API
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Extremely fast
- Beautiful UI
- Keyboard-first
- Git integration
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Software teams only
- Limited customization
- Newer platform
|
