| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A cloud hosting provider now part of Akamai offering reliable Linux virtual machines, managed services, and developer tools. |
| Pricing |
Paid (Custom pricing) |
Pay_per_use ($5-$960+/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Linux VMs
- Managed databases
- Kubernetes
- Object storage
- NodeBalancers
- Backups
- DNS management
- API
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Transparent pricing
- Reliable performance
- Good documentation
- Strong Linux focus
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Fewer managed services
- Smaller ecosystem
- Less enterprise features
- Akamai transition uncertainty
|
