| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A CRM built for real estate professionals with AI-powered lead follow-up, video texting, and drip campaigns. |
| Pricing |
Paid (Custom pricing) |
Subscription ($25-$83/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Contact management
- Drip campaigns
- Video texting
- AI lead assist
- Transaction management
- Power dialer
- Landing pages
- Text automation
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Built for real estate
- Video messaging
- AI follow-up
- Affordable
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Real estate only
- Basic CRM features
- Interface could be better
- Limited customization
|
