| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Predictive project management tool using intelligent scheduling to automatically adjust plans based on priorities and resources. |
| Pricing |
Paid (Custom pricing) |
Subscription ($15-45/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Predictive scheduling
- Resource leveling
- Time tracking
- Analytics
- Priority-based planning
- Ranged estimates
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Predictive scheduling
- Resource leveling
- Realistic estimates
- Good analytics
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Learning curve
- Unique methodology
|
