| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Integrated digital marketing platform for retail and ecommerce brands with email, SMS, identity resolution, and behavioral triggers. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Email marketing
- SMS
- Identity resolution
- Behavioral triggers
- Predictive analytics
- Product recommendations
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Retail focused
- Identity resolution
- Predictive analytics
- Good support
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Enterprise pricing
- Retail focused
- Limited outside ecommerce
|
