| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Email testing and analytics platform for previewing emails across 100+ clients, accessibility checks, and performance tracking. |
| Pricing |
Paid (Custom pricing) |
Subscription ($99-custom/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Email previews
- Spam testing
- Accessibility
- Analytics
- Code editor
- Design library
- Proof
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Industry standard
- 100+ previews
- Accessibility checks
- Collaboration
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Preview focused
- Learning curve
|
