| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Open-source knowledge management tool with outliner-style editing, bidirectional links, and local-first storage. |
| Pricing |
Paid (Custom pricing) |
Free (Free) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Open-source
- Local-first
- Bidirectional links
- Graph view
- Tasks
- Whiteboards
- Plugins
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Free and open-source
- Local-first
- Privacy
- Plugin ecosystem
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Learning curve
- Performance with large graphs
- Limited collaboration
|
