| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Looker is a modern business intelligence platform now part of Google Cloud that uses a modeling language called LookML. It provides governed data exploration and embedded analytics for organizations. |
| Pricing |
Paid (Custom pricing) |
Paid (Custom) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- LookML modeling
- data exploration
- embedded analytics
- custom applications
- Git integration
- API access
- scheduling
- Google Cloud integration
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Strong data governance
- LookML is powerful
- Good embedded analytics
- API-first approach
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Steep learning curve
- Requires technical setup
- Expensive
- Limited visualization options
|
