| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Loom is an asynchronous video messaging platform for recording and sharing quick screen and camera videos. It enables teams to communicate effectively through video instead of meetings or lengthy text. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-15/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Screen recording
- webcam recording
- instant sharing
- viewer analytics
- comments & reactions
- video trimming
- transcription
- CTA buttons
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Incredibly easy to use
- Instant shareable links
- Good viewer analytics
- Great for async communication
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited editing features
- Not a full video editor
- Storage limits on free plan
|
