| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A platform for creating, editing, testing, and sharing Lottie animations for web and mobile applications. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$24/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Lottie editor
- Animation marketplace
- Lottie player
- Quality assurance
- Team collaboration
- After Effects plugin
- Web player
- Interactivity
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Free animations available
- Lightweight format
- Easy web embedding
- Good community
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited free downloads
- After Effects needed for complex work
- Some animations are premium
- Player customization limited
|
