| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An enterprise loyalty platform for e-commerce brands with advanced segmentation, custom rewards, and data-driven insights. |
| Pricing |
Paid (Custom pricing) |
Subscription ($199-$799/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Points and rewards
- Referrals
- Tiers
- Custom rewards
- Segmentation
- Loyalty analytics
- Email integrations
- On-site notifications
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Advanced loyalty features
- Good analytics
- Flexible reward options
- Strong integrations
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- No free plan
- Complex setup
- Enterprise-focused
|
