| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Lucky Orange combines real-time analytics with session recordings and dynamic heatmaps to help businesses understand visitor behavior. It includes live chat and survey capabilities for direct visitor engagement. |
| Pricing |
Paid (Custom pricing) |
Paid ($32-128/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Dynamic heatmaps
- session recordings
- real-time analytics
- live chat
- surveys
- conversion funnels
- form analytics
- announcements
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Real-time heatmaps
- Built-in live chat
- Affordable pricing
- Easy WordPress integration
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited data history
- Basic reporting
- Smaller feature set than competitors
- Can impact site performance
|
