| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Lumar (formerly DeepCrawl) is an enterprise website intelligence platform that provides technical SEO monitoring and site architecture analysis. It offers cloud-based crawling with automated quality assurance. |
| Pricing |
Paid (Custom pricing) |
Paid (Custom) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Cloud-based crawling
- site architecture analysis
- SEO monitoring
- QA testing
- accessibility audits
- analytics integration
- API access
- automated alerts
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Enterprise-grade crawling
- Cloud-based convenience
- Good integration options
- Automated monitoring
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Enterprise-focused
- Complex setup
- Steep learning curve
|
