| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Lusha is a B2B contact and company data platform that provides accurate phone numbers and email addresses. It offers a browser extension for instant prospecting on LinkedIn and company websites. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-79/user/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Contact data
- phone numbers
- email addresses
- browser extension
- API
- CRM enrichment
- bulk enrichment
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Accurate phone numbers
- Easy browser extension
- Good data quality
- GDPR compliant
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited free credits
- Expensive at scale
- Smaller database than competitors
|
