| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
All-in-one email marketing platform with automation, landing pages, and audience management for businesses of all sizes. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-350/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Email automation
- Landing pages
- Audience segmentation
- A/B testing
- Analytics
- CRM
- Social posting
- Templates
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Easy to use
- Generous free tier
- Strong integrations
- Good templates
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Pricing increases with contacts
- Limited automation on free plan
- Can get expensive
|
