| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
User-friendly email marketing platform offering generous free tier with automation, landing pages, and website builder. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-18/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Email automation
- Website builder
- Landing pages
- Pop-ups
- Newsletter editor
- Digital products
- Paid subscriptions
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Very affordable
- Easy to use
- Generous free plan
- Good features for price
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Approval process strict
- Limited advanced features
- Basic reporting
|
