| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A transactional email API service for developers with email sending, receiving, validation, and deliverability tools. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$80/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Email API
- SMTP
- Email validation
- Inbound routing
- Analytics
- Deliverability
- Templates
- Webhooks
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Flexible API
- Good validation
- Inbound email processing
- Reliable
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Free plan very limited
- Pricing can be confusing
- Support varies
- Interface basic
|
