| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Email and SMS marketing platform with predictive sending, eye tracking heatmaps, and smart template builder. |
| Pricing |
Paid (Custom pricing) |
Subscription ($69-custom/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Email marketing
- SMS
- Predictive sending
- Eye tracking
- Smart templates
- Automation
- Landing pages
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Eye tracking feature
- Predictive sending
- Good templates
- Multi-channel
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Smaller platform
- European focused
|
