| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Multi-channel marketing platform offering email, SMS, and social media campaign management with automation workflows. |
| Pricing |
Paid (Custom pricing) |
Subscription ($10-custom/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Email marketing
- SMS
- Social
- Automation
- Landing pages
- Surveys
- A/B testing
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Multi-channel
- Affordable
- Easy to use
- Good automation
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Smaller platform
- Limited integrations
- Fewer templates
|
