| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Interactive email marketing platform enabling AMP-powered emails with forms, surveys, and widgets inside emails. |
| Pricing |
Paid (Custom pricing) |
Subscription ($39-custom/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- AMP emails
- Interactive widgets
- Automation
- Drag-and-drop
- A/B testing
- Analytics
- Templates
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- AMP email support
- Interactive elements
- Good automation
- Modern approach
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- AMP support limited
- Learning curve
- Newer platform
|
