| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Email and SMS testing platform for QA teams to automate testing of transactional emails and notifications. |
| Pricing |
Paid (Custom pricing) |
Subscription ($9-custom/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Email testing
- SMS testing
- API
- Automation
- Preview rendering
- Spam testing
- Link checking
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- QA focused
- Automation friendly
- Good API
- Reliable
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- QA niche
- No marketing features
- Developer tool
|
