| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Mailshake is a cold outreach and sales engagement platform designed for simplicity. It helps sales teams send personalized cold emails at scale, follow up automatically, and engage prospects across multiple channels. |
| Pricing |
Paid (Custom pricing) |
Paid ($58-83/user/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Cold email campaigns
- automated follow-ups
- phone dialer
- social selling
- A/B testing
- lead catcher
- analytics
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Simple and intuitive
- Great for cold email
- Good deliverability features
- Affordable
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited CRM integrations
- Basic reporting
- Not ideal for complex sequences
|
