| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Email delivery platform for testing and sending transactional emails with inbox previews and deliverability analytics. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-custom/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Email testing
- Email sending
- SMTP
- API
- Inbox preview
- HTML check
- Spam analysis
- Deliverability
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Great for testing
- Developer friendly
- Good free tier
- Clean interface
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Testing focused
- Limited marketing
- Newer sending features
|
