| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Self-hosted email marketing application for managing email lists, sending campaigns, and automating email workflows. |
| Pricing |
Paid (Custom pricing) |
One-time ($299 one-time) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Self-hosted
- Email campaigns
- Automation
- API
- List management
- Multiple delivery servers
- Template builder
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- One-time payment
- Full control
- Multiple SMTP
- Self-hosted privacy
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Self-hosting required
- Technical setup
- No SaaS option
|
