| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A visual automation platform for connecting apps and designing workflows with advanced data processing and error handling. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$29.47/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Visual workflow builder
- 1000+ apps
- Data processing
- Error handling
- HTTP module
- JSON parsing
- Iterator and aggregator
- Scheduling
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Powerful visual builder
- Advanced data processing
- More affordable than Zapier
- Custom HTTP requests
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Learning curve
- Complex for simple tasks
- Rate limiting
- Organization of scenarios
|
