| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Visual automation platform (formerly Integromat) for connecting apps and designing complex workflows with branching logic. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-16.67/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Visual workflow builder
- 1000+ apps
- Branching
- Error handling
- Scheduling
- Data stores
- Templates
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Visual builder
- Complex logic support
- Affordable
- Data stores
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Learning curve
- Can be complex
- Smaller app directory than Zapier
|
