| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A mobile-first sales tool for field teams that combines CRM functionality with route optimization and territory management. |
| Pricing |
Paid (Custom pricing) |
Subscription ($50-$70/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Route optimization
- Territory management
- Activity logging
- Pipeline management
- Team tracking
- Reporting
- Lead generation
- CRM sync
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Built for field sales
- Route optimization
- Visual mapping
- Good CRM integrations
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Niche market
- Basic CRM features
- Limited desktop experience
- Smaller company
|
