| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A simple design and prototyping tool that lets anyone create interactive prototypes and user tests without coding. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$48/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Wireframing
- Prototyping
- User testing
- Design tools
- Handoff
- Flowcharts
- Feedback
- Integrations
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Very easy to learn
- Built-in user testing
- Good for wireframes
- Free plan available
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited design tools
- Smaller feature set
- Less suitable for complex projects
- Fewer integrations
|
