| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A CRM platform focused on helping financial advisors and B2B sales teams manage relationships and grow revenue. |
| Pricing |
Paid (Custom pricing) |
Subscription ($55-$80/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Contact management
- Sales pipelines
- Marketing automation
- Customer service
- Business intelligence
- Deployment flexibility
- Mobile access
- Integration hub
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Good for financial advisors
- On-premise option
- Strong contact management
- Established company
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Dated interface
- Limited modern integrations
- Higher starting price
- Smaller development team
|
