| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
MeetEdgar is a social media scheduling tool focused on content recycling and automation. It automatically reshares your best evergreen content to keep your social feeds active without constant manual effort. |
| Pricing |
Paid (Custom pricing) |
Paid ($29.99-49.99/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Content recycling
- category-based scheduling
- auto-variations
- URL shortener
- analytics
- content library
- A/B testing
- browser extension
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Excellent content recycling
- Set-and-forget automation
- Easy to use
- Good for solopreneurs
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited platform support
- No social inbox
- Basic analytics
|
