| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An open-source lightning-fast search engine with typo tolerance, filtering, and a focus on developer experience. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free (self-hosted) - $30/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Instant search
- Typo tolerance
- Faceted search
- Multi-tenancy
- Geo search
- Custom ranking
- RESTful API
- Multi-language
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Open source
- Very fast
- Easy to deploy
- Great DX
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Smaller ecosystem
- Limited advanced features
- Cloud pricing
- Newer platform
|
